In1937 Our Late Grand Father Ch. Ummer Deen Sulehria initiated manufacturing Bagpipe Cords, Dress Cords and other related items, in Sialkot, After that our Late father Shafique Ahmad Sulehria was Govt, employed and doing Part time business of Bagpipe Cords, dress cords and supply to Exporters. In 1989 Asim Shafique Sulehria joined this business and provide quality products and superior service to domestic customers which are indirectly export and meeting their requirements. As the time Progressed, he extended line and niche with hard work.